Tier 1
Starter
Solo owners and small operators.
$149/month
Best fit if:
- Transactions: under 50/month
- Monthly expenses: under $10K
- Accounts: 1-2 accounts
Service Area · Gainesville
Bookkeeping Services for Gainesville-Area Small Businesses
SoFlo360 is a Florida-based bookkeeping firm serving Gainesville-area small businesses remotely. We're in Polk County, the work happens entirely online, and we're built for the owner-operators around UF, Butler Plaza, and Haile Plantation who need clean monthly books without a big-firm price tag.
How We Work
How we work with Gainesville-area businesses
Gainesville runs on the university. A steady churn of students, faculty, healthcare, and the small businesses that serve them. That creates seasonal revenue swings and a lot of solo owners and small teams who don't need a downtown firm but do need their books kept clean every month. We work entirely remote: bank feeds, document upload, video calls, monthly close on a calendar date. We're not pretending to be Gainesville-local. We're a couple hours south. And we'd rather be straight about that than charge for an office we don't have.
Industries
Gainesville industries we work with
The Gainesville businesses we fit best usually come from these industries. If yours is different, ask anyway. About half our work is in industries we don't have a dedicated page for yet.
Restaurants
Restaurants & cafés
Independent restaurants, cafés, and bars from Midtown and the University Avenue corridor to Haile Village. Food cost, labor, tips, daily sales, and Alachua County sales tax tracked monthly, with POS reconciled against bank deposits.
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Student Housing
Student rentals & landlords
Small landlords and property owners renting to UF and Santa Fe students. Per-property income and expense tracking, security deposits, and clean Schedule E books that hold up at tax time.
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Healthcare
Healthcare practices
Independent clinics, dental offices, therapists, and home-health operators around UF Health and North Florida. Insurance vs. cash income separated cleanly, owner draws tracked, and books a CPA can file from.
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Professional Services
Consultants & agencies
Consultants, designers, research spin-offs, and one-person professional shops connected to the UF and Innovation Square ecosystem. Project tracking, retainer income, and clean S-corp owner-draw setups.
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Construction
Construction contractors
Residential subs and small GCs working the steady Alachua County housing and student-housing pipeline. Job costing, 1099 vendor records, and CPA-ready year-end books that survive a workers' comp audit.
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E-Commerce
Online & e-commerce sellers
Shopify, Amazon, and Etsy sellers running out of Gainesville. Channel-level revenue, COGS, inventory, and multi-state sales tax kept straight so the monthly numbers actually mean something.
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How remote bookkeeping works
A Gainesville engagement follows the same path as every other one we run. Four steps cover it.
01
Free consultation by video or phone
A free half-hour call to walk through the business, how the books look today, and what you're hoping to hand off. No prep on your side.
02
Secure document upload
Upload the bank statements, prior tax returns, and the existing QuickBooks file to our client portal. The transfer is encrypted and secure.
03
Monthly bookkeeping rhythm
Month in, month out: feeds reconciled, transactions categorized, reports delivered on schedule. Questions get answered by email or a short call whenever they come up.
04
Year-end hand-off to your CPA
Your CPA or preparer receives a clean year-end packet, ready to work from. We don't file the return; we make it easy to file.
Pricing
Gainesville pricing. Same as the rest of Florida.
The Gainesville price is the Florida price. Fixed and transparent, with no premium and no discount for the zip code. Tier details, complexity adders, and cleanup pricing live on the full pricing page.
Tier 2
Growth
Established small businesses ready for a real monthly close.
$399/month
Best fit if:
- Transactions: 50-200/month
- Monthly expenses: $10K: $50K
- Accounts: 3-4 accounts
Tier 3
Scale
Larger or more complex businesses.
$799/month
Best fit if:
- Transactions: 200-500/month
- Monthly expenses: $50K: $200K
- Accounts: 5+ accounts
The detailed breakdown, with complexity adders, cleanup pricing, and FAQ, is one click away.
Gainesville FAQ
Common questions from Gainesville-area business owners.
We're based in Polk County, about two hours south, and the whole engagement runs online. Bank feeds, cloud accounting, video calls, monthly reports. Almost everything in modern bookkeeping runs remote. Bank feeds, document upload, cloud accounting, video calls. Most of our Gainesville clients have never met us in person, and video covers every conversation from onboarding through year-end.
A few reasons. One: no city-office overhead. We work remotely from Polk County, so you're not paying for a Gainesville storefront. Two: we're built specifically for smaller businesses (solo owners and small teams under a few hundred transactions a month) so we're not priced around the mid-market work larger firms structure around. Three: the engagement is a fixed monthly close, not billable hours. If you're a high-volume, multi-entity operation, a larger firm may genuinely fit you better. And we'll tell you that up front.
Yes. We set the books up to track Florida state sales tax (6%) plus the Alachua County discretionary surtax (1.5%) correctly per transaction. We prepare each return so it's ready to file; the filing itself is normally done by you or your CPA.
Gainesville's Hispanic community has grown with the university and the surrounding service economy. We offer Spanish-friendly support. Calls, emails, and document review can run in Spanish whenever that's easier for the client.
For our purposes, yes. Anywhere in Alachua County (Alachua, Newberry, High Springs, Archer, and the UF / Butler Plaza commercial corridor) is what we mean by 'Gainesville-area' on this page. The work is identical and the pricing is identical. There's no location markup.
That's fine. Your QuickBooks Online file is yours. We don't lock it down and we don't trap data. We deliver a clean year-end packet to whoever takes over, and switching costs you nothing on our end. Just give us 30 days' notice.
Nearby service areas
Gainesville small business? Let's talk.
Start with a free 30-minute consultation. We review your books as they are and recommend the next move. Phone, video, or email, whatever suits you.