Starter
Solo owners and small operators.
Best fit if:
- Transactions: under 50/month
- Monthly expenses: under $10K
- Accounts: 1–2 accounts
SoFlo360 is a Florida-based bookkeeping firm serving Gainesville-area small businesses remotely. We're in Polk County, the work happens entirely online, and we're built for the owner-operators around UF, Butler Plaza, and Haile Plantation who need clean monthly books without a big-firm price tag.
Gainesville runs on the university — a steady churn of students, faculty, healthcare, and the small businesses that serve them. That creates seasonal revenue swings and a lot of solo owners and small teams who don't need a downtown firm but do need their books kept clean every month. We work entirely remote: bank feeds, document upload, video calls, monthly close on a calendar date. We're not pretending to be Gainesville-local — we're a couple hours south — and we'd rather be straight about that than charge for an office we don't have.
These are the categories where we tend to fit small operators in the Gainesville market best. If yours isn't listed, ask us anyway — about half our work is in industries we don't have a dedicated page for yet.
Independent restaurants, cafés, and bars from Midtown and the University Avenue corridor to Haile Village. Food cost, labor, tips, daily sales, and Alachua County sales tax tracked monthly, with POS reconciled against bank deposits.
View serviceSmall landlords and property owners renting to UF and Santa Fe students. Per-property income and expense tracking, security deposits, and clean Schedule E books that hold up at tax time.
View serviceIndependent clinics, dental offices, therapists, and home-health operators around UF Health and North Florida. Insurance vs. cash income separated cleanly, owner draws tracked, and books a CPA can file from.
View serviceConsultants, designers, research spin-offs, and one-person professional shops connected to the UF and Innovation Square ecosystem. Project tracking, retainer income, and clean S-corp owner-draw setups.
View serviceResidential subs and small GCs working the steady Alachua County housing and student-housing pipeline. Job costing, 1099 vendor records, and CPA-ready year-end books that survive a workers' comp audit.
View serviceShopify, Amazon, and Etsy sellers running out of Gainesville. Channel-level revenue, COGS, inventory, and multi-state sales tax kept straight so the monthly numbers actually mean something.
View serviceThe work runs the same whether you're in Gainesville or anywhere else in Florida. Here's how a typical engagement is structured.
A 30-minute call to understand the business, the current state of the books, and what you actually need. No prep required.
You upload bank statements, prior tax returns, and any existing QuickBooks file through our client portal — encrypted and secure.
Each month: bank feeds reconciled, transactions categorized, reports delivered. Questions answered by email or short calls as needed.
Clean year-end packet delivered to whichever CPA or tax preparer you use. Their job is the return; ours is making it easy.
We don't charge a city-specific premium in Gainesville, and we don't discount it either. Pricing is fixed and transparent — see the full breakdown for tier inclusions, complexity adders, and cleanup pricing.
Solo owners and small operators.
Best fit if:
Established small businesses ready for a real monthly close.
Best fit if:
Larger or more complex businesses.
Best fit if:
See the full pricing breakdown including complexity adders, cleanup pricing, and FAQ.
Book a free 30-minute consultation. We'll review where your books stand and recommend the right next step. Phone, video, or email — whatever works.