SoFlo360
Service Area · Gainesville

Bookkeeping Services for Gainesville-Area Small Businesses

SoFlo360 is a Florida-based bookkeeping firm serving Gainesville-area small businesses remotely. We're in Polk County, the work happens entirely online, and we're built for the owner-operators around UF, Butler Plaza, and Haile Plantation who need clean monthly books without a big-firm price tag.

How We Work

How we work with Gainesville-area businesses

Gainesville runs on the university — a steady churn of students, faculty, healthcare, and the small businesses that serve them. That creates seasonal revenue swings and a lot of solo owners and small teams who don't need a downtown firm but do need their books kept clean every month. We work entirely remote: bank feeds, document upload, video calls, monthly close on a calendar date. We're not pretending to be Gainesville-local — we're a couple hours south — and we'd rather be straight about that than charge for an office we don't have.

Industries

Gainesville industries we work with

These are the categories where we tend to fit small operators in the Gainesville market best. If yours isn't listed, ask us anyway — about half our work is in industries we don't have a dedicated page for yet.

Restaurants

Restaurants & cafés

Independent restaurants, cafés, and bars from Midtown and the University Avenue corridor to Haile Village. Food cost, labor, tips, daily sales, and Alachua County sales tax tracked monthly, with POS reconciled against bank deposits.

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Student Housing

Student rentals & landlords

Small landlords and property owners renting to UF and Santa Fe students. Per-property income and expense tracking, security deposits, and clean Schedule E books that hold up at tax time.

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Healthcare

Healthcare practices

Independent clinics, dental offices, therapists, and home-health operators around UF Health and North Florida. Insurance vs. cash income separated cleanly, owner draws tracked, and books a CPA can file from.

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Professional Services

Consultants & agencies

Consultants, designers, research spin-offs, and one-person professional shops connected to the UF and Innovation Square ecosystem. Project tracking, retainer income, and clean S-corp owner-draw setups.

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Construction

Construction contractors

Residential subs and small GCs working the steady Alachua County housing and student-housing pipeline. Job costing, 1099 vendor records, and CPA-ready year-end books that survive a workers' comp audit.

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E-Commerce

Online & e-commerce sellers

Shopify, Amazon, and Etsy sellers running out of Gainesville. Channel-level revenue, COGS, inventory, and multi-state sales tax kept straight so the monthly numbers actually mean something.

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Process

How remote bookkeeping works

The work runs the same whether you're in Gainesville or anywhere else in Florida. Here's how a typical engagement is structured.

01

Free consultation by video or phone

A 30-minute call to understand the business, the current state of the books, and what you actually need. No prep required.

02

Secure document upload

You upload bank statements, prior tax returns, and any existing QuickBooks file through our client portal — encrypted and secure.

03

Monthly bookkeeping rhythm

Each month: bank feeds reconciled, transactions categorized, reports delivered. Questions answered by email or short calls as needed.

04

Year-end hand-off to your CPA

Clean year-end packet delivered to whichever CPA or tax preparer you use. Their job is the return; ours is making it easy.

Pricing

Gainesville pricing. Same as the rest of Florida.

We don't charge a city-specific premium in Gainesville, and we don't discount it either. Pricing is fixed and transparent — see the full breakdown for tier inclusions, complexity adders, and cleanup pricing.

Tier 1

Starter

Solo owners and small operators.

$149/month

Best fit if:

  • Transactions: under 50/month
  • Monthly expenses: under $10K
  • Accounts: 1–2 accounts
See full Starter details
Tier 3

Scale

Larger or more complex businesses.

$799/month

Best fit if:

  • Transactions: 200–500/month
  • Monthly expenses: $50K–$200K
  • Accounts: 5+ accounts
See full Scale details

See the full pricing breakdown including complexity adders, cleanup pricing, and FAQ.

View full pricing page
Gainesville FAQ

Common questions from Gainesville-area business owners.

We're based in Polk County, about two hours south, and the whole engagement runs online — bank feeds, cloud accounting, video calls, monthly reports. Almost everything in modern bookkeeping runs remote — bank feeds, document upload, cloud accounting, video calls. Most of our Gainesville clients have never met us in person, and video covers every conversation from onboarding through year-end.
A few reasons. One: no city-office overhead — we work remotely from Polk County, so you're not paying for a Gainesville storefront. Two: we're built specifically for smaller businesses — solo owners and small teams under a few hundred transactions a month — so we're not priced around the mid-market work larger firms structure around. Three: the engagement is a fixed monthly close, not billable hours. If you're a high-volume, multi-entity operation, a larger firm may genuinely fit you better — and we'll tell you that up front.
Yes. We set the books up to track Florida state sales tax (6%) plus the Alachua County discretionary surtax (1.5%) correctly per transaction. We prepare each return so it's ready to file; the filing itself is normally done by you or your CPA.
Gainesville's Hispanic community has grown with the university and the surrounding service economy. We offer Spanish-friendly support — calls, emails, and document review can run in Spanish whenever that's easier for the client.
For our purposes, yes. Anywhere in Alachua County (Alachua, Newberry, High Springs, Archer, and the UF / Butler Plaza commercial corridor) is what we mean by 'Gainesville-area' on this page. The work is identical and the pricing is identical — there's no location markup.
That's fine. Your QuickBooks Online file is yours — we don't lock it down and we don't trap data. We deliver a clean year-end packet to whoever takes over, and switching costs you nothing on our end — just give us 30 days' notice.

Gainesville small business? Let's talk.

Book a free 30-minute consultation. We'll review where your books stand and recommend the right next step. Phone, video, or email — whatever works.