Tier 1
Starter
Solo owners and small operators.
$149
/month
Best fit if:
- Transactions: under 50/month
- Monthly expenses: under $10K
- Accounts: 1–2 accounts
Industry · Short-Term Rentals
Short-Term Rental Bookkeeping Services for Airbnb & VRBO Hosts
Florida is the busiest short-term rental market in the country, and the bookkeeping reflects that — booking revenue from multiple platforms, transient occupancy tax in every county, cleaning fees, and property-level expenses that all need to tie out. SoFlo360 keeps each property's books separate so you can see which units are actually carrying their weight.
The Problem
Most STR hosts can't tell you which unit is profitable.
Hosts with one or two properties usually run all revenue and expenses through one account and hope it averages out. With three or more, that approach hides the unit that's quietly underperforming — and the unit that's covering for it. We set up per-property tracking so each unit has its own P&L, and the decision to refurbish, relist, or sell is grounded in real numbers.
What We Track
What we track for short-term rental hosts
Per-property revenue, expenses, and occupancy data set up so each unit's profitability is clear at a glance.
Per-property booking revenue
Airbnb, VRBO, Booking.com, and direct booking revenue tracked per unit — so you can see which property is bringing in real revenue versus which is just busy.
Cleaning fees and turnover
Cleaning fees charged to guests versus cleaning costs paid to crews — both tracked so the net contribution of cleaning to each unit is visible.
Florida transient tax (state + county)
Florida 6% sales tax plus county tourist development tax (typically 4-6%) tracked per booking and per property — Airbnb collects some of this automatically, but not all of it, so what you owe varies by county.
Property operating expenses
Utilities, internet, HOA, lawn care, pest control, supplies, and maintenance allocated to each property — separate from your personal household expenses if you live elsewhere.
Property management fees
Whether you self-manage, use a co-host, or hire a full property management company, the fee structure is tracked so net operating income per unit is accurate.
Depreciation and capital improvements
Furniture, appliances, renovations, and pool equipment tracked as capital improvements with depreciation schedules — so your CPA has what they need for the return.
Specifics
One property, or a small portfolio — the setup scales
Hosts come in two flavors: one property that's mostly an investment, and a portfolio that's run like a business. The books look different. We set up either one cleanly.
Single property
Schedule E or Schedule C, depending on services
A single STR is usually reported on Schedule E (rental income) — unless you provide substantial services (daily cleaning, meals, concierge), which can push it onto Schedule C. We set up the books for whichever return your CPA is filing.
- Schedule E or C-ready records
- Cost basis and depreciation schedule
- Transient tax per booking
- Annual property summary
Multi-property portfolio
Per-property P&L and a cleaner LLC structure
Three or more units usually means a real entity (LLC or S-corp), separate accounts, and a class-tracked QuickBooks file with each property as a class. The end result: a portfolio dashboard showing each unit's revenue, expenses, and net.
- Class tracking per property
- Portfolio-level dashboard
- Inter-property cost allocation
- Owner draws and distributions
Pricing
Transparent monthly pricing.
Same pricing structure across every industry we serve. Volume and complexity set the tier — not the kind of business you run.
Tier 2
Growth
Established small businesses ready for a real monthly close.
$399
/month
Best fit if:
- Transactions: 50–200/month
- Monthly expenses: $10K–$50K
- Accounts: 3–4 accounts
Tier 3
Scale
Growing businesses with more complexity and advisory needs.
$799
/month
Best fit if:
- Transactions: 200–500/month
- Monthly expenses: $50K–$200K
- Accounts: 5+ accounts
See the full pricing breakdown including complexity adders, cleanup pricing, and FAQ.
FAQ
Common questions about short-term rentals bookkeeping.
Airbnb collects and remits Florida's 6% state sales tax automatically. County tourist development tax depends on the county — some counties have an agreement with Airbnb (collected automatically), others don't (you collect and remit yourself). The same is even less consistent on VRBO and Booking.com. We set up tracking so it's clear which taxes are handled and which you still owe.
It depends on average rental period and the level of services provided. Most STRs with seven-night-or-less stays land on Schedule E unless the host provides substantial services. This is a tax-return call your CPA makes — but the books need to support whichever return is filed, and we set them up either way.
Yes. We're Florida-based but work with hosts whose portfolios include properties in other states. Each property's local tax requirements get reflected in the books; the actual filing is usually handled by your CPA or a tax service specific to that jurisdiction.
Yes. Multi-member LLCs or partnerships with co-owners are common in the STR space. We set up the books so each owner's share of profit and distribution is clear, which makes the K-1s your CPA files at year-end much cleaner.
Yes — we have STR property managers as clients (where the manager owns the bookkeeping for their own management business) and individual owners (where we keep the books for the owner's investment activity). The two setups are different; we'll scope to whichever role you're in.
Ready for cleaner books?
Book a free consultation. We'll review where your books stand today and recommend the right next step — monthly bookkeeping, catch-up, or QuickBooks cleanup.